About

Kramer&Co. was founded by industry analyst Shelly Kramer, providing market research, advisory, brand strategy/messaging consulting, sales enablement guidance/content development, and lead generation services. Shelly has a proven track record of serving tech industry clients and helping B2B vendors attain and maintain a competitive advantage. She and her team provide insights that technology vendors utilize to develop and drive solutions and services designed to meet B2B buyers’ needs in a rapidly evolving, increasingly complex, AI-powered, technology-driven era.

Shelly Kramer is a well-known top-ranked industry analyst, ranked by ARInsights’ ARchitech Analyst Power 100 based on the volume and type of content, research, articles, press mentions, and social media activity she consistently produces and engages in.

Prior to founding Kramer&Co, Shelly was the co-founder and president of Futurum Research, leading operations of the company, building and scaling the organization while also overseeing and leading the analyst team. Her efforts during the course of that seven-year period contributed to consistent revenue growth over a seven-year period.

Kramer&Co. tracks trends for a wide range of technology areas, including artificial intelligence, customer experience (CRM, collaboration, contact center, UCaaS, CCaaS, etc.), cloud computing, commerce/payments industry, data and analytics, devices, DX, sustainability, security, and enterprise SaaS.

Shelly’s current and past clients include some of the most recognized names in technology.

  • Shelly Kramer Photo

    Shelly Kramer

    Principal & Owner

    Shelly Kramer is a top-ranked tech industry analyst, strategic advisor, and serial entrepreneur with over 30 years of experience helping technology companies thrive in an ever-evolving marketplace. She brings unparalleled expertise in digital transformation, customer experience, AI, and emerging technologies to her clients. Known for her straightforward approach and strategic vision, Shelly has [...]

  • Craig Honick

    Craig Honick

    Director of Research Operations

    Craig Honick is the Director of Research Operations for Kramer&Co. He is also the Founder and Principal Advisor at The Good People Research Company, a human-centered behavioral research firm with more than 25 years’ experience working with technology, financial, manufacturing, and consumer brand organizations worldwide. An applied ethnographer and quantitative analyst, Craig leads [...]

  • Lauren Kirkpatrick

    Lauren Kirkpatrick

    Director of Project Operations

    Lauren Kirkpatrick is the Director of Project Operations for Kramer&Co. She is an experienced Project and Social Media Manager with a decade of experience in the tech industry working with some of the biggest Fortune 500 companies. She has a proven track record of delivering high-impact projects on time and within budget, consistently [...]

  • Amy McCloskey Tobin

    Director of Project Operations

    Amy Tobin is a seasoned B2B marketing strategist with extensive experience at the intersection of AI and human collaboration. With a unique background combining literary expertise and business acumen, she excels at translating complex technical concepts into compelling narratives that drive business growth. As an executive leader who has successfully scaled revenues and [...]