Craig Honick is the Director of Research Operations for Kramer&Co. He is also the Founder and Principal Advisor at The Good People Research Company, a human-centered behavioral research firm with more than 25 years’ experience working with technology, financial, manufacturing, and consumer brand organizations worldwide.
An applied ethnographer and quantitative analyst, Craig leads multi-method research studies to discover the core drivers of organizational and market behavior. He’s a recognized authority on individual and group narrative and how narrative itself can impact the future of an enterprise, industry, municipality, region, or national culture. His analysis focuses on how organizations can most effectively maintain credibility, trust, and influence with various market segments as they emerge and evolve.
In addition to client work, Craig serves as a lecturer at the University of Virginia’s McIntire School of Commerce, an Entrepreneur in Residence at the University of Virginia’s Darden School of Business, a board member and former chair of the Charlottesville Business Innovation Council, and a strategic advisor to technology and fintech startups.
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