Craig Honick

Craig Honick is the Director of Research Operations for Kramer&Co. He is also the Founder and Principal Advisor at The Good People Research Company, a human-centered behavioral research firm with more than 25 years’ experience working with technology, financial, manufacturing, and consumer brand organizations worldwide.

An applied ethnographer and quantitative analyst, Craig leads multi-method research studies to discover the core drivers of organizational and market behavior. He’s a recognized authority on individual and group narrative and how narrative itself can impact the future of an enterprise, industry, municipality, region, or national culture. His analysis focuses on how organizations can most effectively maintain credibility, trust, and influence with various market segments as they emerge and evolve.

In addition to client work, Craig serves as a lecturer at the University of Virginia’s McIntire School of Commerce, an Entrepreneur in Residence at the University of Virginia’s Darden School of Business, a board member and former chair of the Charlottesville Business Innovation Council, and a strategic advisor to technology and fintech startups.

  • Epicor Insights 2026

Epicor Insights 2026: ERP is No Longer a System of Record: It’s a System of Action

June 10, 2026|0 Comments

Epicor Insights 2026 brought the company's most consequential product announcements in years — six AI capabilities shipped simultaneously, a headless ERP architecture built on open MCP connections, and an AI-assisted migration program targeting 90-day go-lives. Here's what the Nashville announcements mean for manufacturers, distributors, and the analysts watching whether the keynote translates to production reality.

  • Skyhigh Security: Data Protection

Beyond the Front Door: Why Locking Access Isn’t Enough in the Age of AI and Agentic Risk

June 10, 2026|0 Comments

Most enterprise security architectures were built to control access — not to protect data once access is granted. Skyhigh Security EVP Thyaga Vasudevan joined Security Square to explain how DSPM, DLP, and a flexible SSE Everywhere model are addressing the harder problem: knowing where sensitive data lives and what AI agents are doing with it.

  • ericsson cradlepoint

Ericsson Cradlepoint’s W2255 Signals a Defining Shift: Wireless WAN Is No Longer a Backup Plan

June 4, 2026|0 Comments

Ericsson Cradlepoint's W2255 is built for a world where wireless can no longer be treated as a backup. With dual-SIM failover up to 10x faster than previous approaches, 5G SA network slicing, LEO satellite integration, and a single IP67-rated form factor for any environment, the W2255 repositions Wireless WAN as foundational enterprise infrastructure.

  • enterprise communications

From Hype to Operational Reality: Mitel’s Vision for Enterprise Communications in the AI Era

May 26, 2026|0 Comments

Mitel CTO Luiz Domingos joined the Experience Matters podcast to lay out a grounded vision for enterprise communications in the AI era — one centered on hybrid deployment as a strategic destination, not a compromise. With Mitel Edge and Mitel WX, the company is addressing data sovereignty, frontline worker needs, and AI governance in ways cloud-only vendors can't match.

  • Google Cloud Next 2026

Google Cloud Next 2026: The Unified Stack Bet & What It Means for CIOs

May 7, 2026|0 Comments

Google Cloud Next 2026 was less a product launch than a declaration of strategic intent. From the Gemini Enterprise Agent Platform and Agentic Data Cloud to A2A protocol v1.0 in production at 150+ organizations, Google made its most architecturally coherent case yet for why enterprises should treat it as the AI-native platform for the agentic era now unfolding.

  • Commvault ResOps cyber resilience

From Backup to Resilience: How Commvault and Satori Are Redefining Data Security in the Age of AI

May 6, 2026|0 Comments

At RSAC 2026, Commvault made a series of announcements anchored by a single argument: traditional backup and recovery is no longer enough. With the Satori acquisition, expanded Threat Scan capabilities, and Synthetic Recovery, Commvault is delivering a continuous resilience operating model — ResOps — built for an AI-powered threat landscape where threats move faster than humans can respond.