guiding B2B Technology Leaders with

expert insights & strategic advisory

Tech industry analysis

Our tech industry focus combines market research, analyst insights, strategic advisory, and thought leadership to help B2B technology vendors navigate their digital transformation journeys and gain the competitive advantages they seek.

Strategic Advisory

We work alongside our clients to provide actionable guidance designed help B2B technology vendors effectively position themselves in today’s rapidly changing, highly competitive markets.

Research

Our research offerings are designed to fit every need and every budget. We analyze and assess market trends, competitor movements, and buyer behavior to identify emerging opportunities that our clients can capitalize on.

Market Insights

Our multi-modal coverage of industry news and markets is designed to help make complicated things simple. We identify emerging trends across various technology domains, and provide insights and guidance that helps clients gain share of market and share of voice.

B2B Tech Expertise

What we do

Kramer&Co. provides market research, strategic advisory, and actionable insights that empower B2B technology organizations to navigate complex market shifts and achieve the competitive advantages in the market they seek. Led by industry analyst Shelly Kramer, we deliver the forward-thinking guidance technology vendors need to develop solutions and messaging that meet the ever-evolving B2B buyer demands in today’s rapidly-evolving, AI-driven landscape.

Content Development + Amplification

Content is the fuel companies need to drive awareness and grow market share and our team has been working alongside clients creating compelling content for the last 15+ years. We help clients craft compelling messaging and create powerful multi-modal content that demonstrates thought leadership, a deep understanding of customer challenges, and expert guidance on how to surmount those challenges.

In addition to our expertise in content development, we leverage our large digital footprint, industry reputation and deep credibility to bring eyeballs to the work we do for and with clients.

Best Enterprise Methodologies

Reliable, Trusted Research

We have worked with some of the biggest names in tech doing custom research studies as big as 5,000+ respondents and as small as a 150 person pulse survey — and everything in between. Our superpower is that we offer realistic, affordable pricing and can turn projects quickly, delivering outstanding results that can be quickly leveraged to drive results.

Our research team has deep expertise in identifying and analyzing market trends, competitor movements, and buyer behavior to identify emerging opportunities on which our clients can capitalize.

Deep Technical Experience

Sales Enablement

We have spent years working alongside clients developing sales enablement assets equipping sales teams with the insights and tools they need to engage effectively with B2B buyers. This includes white papers, case studies, video interviews and video series, webinars, panel discussions and more.

We also offer custom lead generation packages designed to attract top-of-funnel leads for nurturing and relationship-building that can be paired with any of our sales enablement offerings.

Accelerated, Quality Leads

Our Work

Strategic Intelligence

At Kramer&Co. we provide research and advisory, expert insights, and brand guidance to help B2B tech leaders make informed decisions and maximize their ROI in marketing investments. Our strategic, multi-modal approach to content creation, our deep expertise, broad digital footprint and network help clients quickly build and grow their share of voice and share of market.

You want results? We deliver.

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    Epicor CEO Steve Murphy opened Insights 2026 with an apology and unusual candor about AI hallucination rates, setting up the event's real argument: a 50-year manufacturing data ontology as a genuine AI moat. Analysts Shelly Kramer and Robert Kramer break down what's proven (a freight agent that cut variance from 19% to 1.5%), what's still roadmap, and what gaps remain on pricing and governance.

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    Epicor Insights 2026: ERP is No Longer a System of Record: It’s a System of Action

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Podcasts

Authoritative – Insightful – Valuable

Industry analyst Shelly Kramer and a cadre of technology and subject matter experts from across the globe can be counted on to cut through the noise to deliver actionable intelligence on today’s most pressing tech trends. Drawing on decades of experience advising some of the world’s leading technology companies, our conversations explore how artificial intelligence, digital transformation, and emerging technologies are quickly reshaping business landscapes, and how to successfully navigate these changes. Whether you’re a C-suite executive navigating strategic decisions or a technology professional seeking deeper insights, join us for no BS, straight-talking analysis and insights that transforms complex technological shifts into clear competitive advantages.

Subscribe now to gain the strategic intelligence that keeps you ahead of market disruptions.

Some current and past clients

Current and past clients