Shelly Kramer is a top-ranked tech industry analyst, strategic advisor, and serial entrepreneur with over 30 years of experience helping technology companies thrive in an ever-evolving marketplace. She brings unparalleled expertise in digital transformation, customer experience, AI, and emerging technologies to her clients. Known for her straightforward approach and strategic vision, Shelly has worked with some of the world’s largest brands, helping them navigate disruption and gain competitive advantage. Her insights are not theoretical—they are built on real-world experience scaling multiple successful businesses, including her role in growing Futurum Research from startup to industry leader. Consistently recognized among the top 100 technology analysts globally, Shelly combines analytical rrigorwith marketing savvy to deliver results that matter.
Agentic Commerce Is Coming — and AWS Is Building the Payment Rails to Get It There
AWS is methodically building the infrastructure to make agentic commerce commercially viable at scale. Through a collaboration with Visa, the cloud giant is developing secure, network-agnostic payment workflows that let AI agents execute transactions without replacing existing financial infrastructure — while keeping fraud prevention and enterprise governance at the center of the stack.
Genesys Brings Sovereign CCaaS to AWS: What It Means for Regulated Industries
Genesys is becoming a launch partner for the AWS European Sovereign Cloud, with Genesys Cloud availability expected between May and July 2026. Hosted in Brandenburg, Germany and backed by EU-based teams, the offering gives regulated industries a compliant path to cloud-based AI — and signals that digital sovereignty is now a global competitive differentiator.
Conga + PROS: Why This Acquisition Is More Than the Sum of Its Parts
Conga's acquisition of PROS Holdings' B2B business marks a major shift in enterprise revenue operations. By combining PROS' AI-driven pricing science with Conga's CPQ, CLM, and document automation capabilities, the deal creates a full-stack platform — and a credible alternative to Salesforce Revenue Cloud for complex, multi-ERP enterprises.
IBM and Deepgram Bet on Voice as the Next Enterprise AI Interface
IBM has named Deepgram its first-ever voice AI partner, embedding speech-to-text and text-to-speech capabilities directly into watsonx Orchestrate. With 50,000+ years of audio processed and support for dozens of global dialects, the partnership signals that voice is rapidly becoming the default interface layer for enterprise AI automation.
Smartsheet’s MCP-Enabled Claude Integration Signals a New Era for Enterprise AI Connectivity
Smartsheet has launched its first MCP-enabled integration with Anthropic's Claude, letting enterprise users query and update project data through natural language conversation. Built on the Model Context Protocol — now an industry standard with 97M+ monthly downloads — this bidirectional integration signals a structural shift in how work management platforms connect with AI.
Google’s WebMCP: When AI Gets the Keys to the Browser
Google’s WebMCP introduces structured AI agent access inside Chrome, signaling a major shift toward a governed, agentic web architecture.