Craig Honick is the Director of Research Operations for Kramer&Co. He is also the Founder and Principal Advisor at The Good People Research Company, a human-centered behavioral research firm with more than 25 years’ experience working with technology, financial, manufacturing, and consumer brand organizations worldwide.
An applied ethnographer and quantitative analyst, Craig leads multi-method research studies to discover the core drivers of organizational and market behavior. He’s a recognized authority on individual and group narrative and how narrative itself can impact the future of an enterprise, industry, municipality, region, or national culture. His analysis focuses on how organizations can most effectively maintain credibility, trust, and influence with various market segments as they emerge and evolve.
In addition to client work, Craig serves as a lecturer at the University of Virginia’s McIntire School of Commerce, an Entrepreneur in Residence at the University of Virginia’s Darden School of Business, a board member and former chair of the Charlottesville Business Innovation Council, and a strategic advisor to technology and fintech startups.
Agentic Commerce Is Coming — and AWS Is Building the Payment Rails to Get It There
AWS is methodically building the infrastructure to make agentic commerce commercially viable at scale. Through a collaboration with Visa, the cloud giant is developing secure, network-agnostic payment workflows that let AI agents execute transactions without replacing existing financial infrastructure — while keeping fraud prevention and enterprise governance at the center of the stack.
Genesys Brings Sovereign CCaaS to AWS: What It Means for Regulated Industries
Genesys is becoming a launch partner for the AWS European Sovereign Cloud, with Genesys Cloud availability expected between May and July 2026. Hosted in Brandenburg, Germany and backed by EU-based teams, the offering gives regulated industries a compliant path to cloud-based AI — and signals that digital sovereignty is now a global competitive differentiator.
Conga + PROS: Why This Acquisition Is More Than the Sum of Its Parts
Conga's acquisition of PROS Holdings' B2B business marks a major shift in enterprise revenue operations. By combining PROS' AI-driven pricing science with Conga's CPQ, CLM, and document automation capabilities, the deal creates a full-stack platform — and a credible alternative to Salesforce Revenue Cloud for complex, multi-ERP enterprises.
IBM and Deepgram Bet on Voice as the Next Enterprise AI Interface
IBM has named Deepgram its first-ever voice AI partner, embedding speech-to-text and text-to-speech capabilities directly into watsonx Orchestrate. With 50,000+ years of audio processed and support for dozens of global dialects, the partnership signals that voice is rapidly becoming the default interface layer for enterprise AI automation.
Smartsheet’s MCP-Enabled Claude Integration Signals a New Era for Enterprise AI Connectivity
Smartsheet has launched its first MCP-enabled integration with Anthropic's Claude, letting enterprise users query and update project data through natural language conversation. Built on the Model Context Protocol — now an industry standard with 97M+ monthly downloads — this bidirectional integration signals a structural shift in how work management platforms connect with AI.
Google’s WebMCP: When AI Gets the Keys to the Browser
Google’s WebMCP introduces structured AI agent access inside Chrome, signaling a major shift toward a governed, agentic web architecture.