Craig Honick is the Director of Research Operations for Kramer&Co. He is also the Founder and Principal Advisor at The Good People Research Company, a human-centered behavioral research firm with more than 25 years’ experience working with technology, financial, manufacturing, and consumer brand organizations worldwide.
An applied ethnographer and quantitative analyst, Craig leads multi-method research studies to discover the core drivers of organizational and market behavior. He’s a recognized authority on individual and group narrative and how narrative itself can impact the future of an enterprise, industry, municipality, region, or national culture. His analysis focuses on how organizations can most effectively maintain credibility, trust, and influence with various market segments as they emerge and evolve.
In addition to client work, Craig serves as a lecturer at the University of Virginia’s McIntire School of Commerce, an Entrepreneur in Residence at the University of Virginia’s Darden School of Business, a board member and former chair of the Charlottesville Business Innovation Council, and a strategic advisor to technology and fintech startups.
AWS Doubles Down on European Digital Sovereignty with New Governance Structure
AWS unveils its European Sovereign Cloud operational blueprint—featuring independent governance, EU-citizen staffing, and full AWS capabilities. A €7.8B bet on digital sovereignty without compromise.
The AI Advantage Hiding in Plain Sight: Why Google’s Embedded Strategy Is Winning
While competitors compete for standalone AI users, Google has quietly won by embedding intelligence where billions already work. With AI Overviews reaching 2 billion monthly users and Gemini now standard in Workspace, Google proves that distribution and seamless integration often matter more than raw capability alone.
Veeam Data Platform v13: What MSPs and MSSPs Need to Know
Veeam Data Platform v13 delivers threat detection, faster deployment, VMware migration options, and deeper security integrations—major gains for MSPs and MSSPs.
Gen AI Moves From Experimentation to Everyday Work—But the Human Factor Remains the Challenge
Enterprise generative AI adoption is accelerating, but Wharton’s 2025 study shows the real barriers are talent, training, and culture—not the technology itself.
Mitel Introduces CX 2.0: Enterprise-Grade AI Meets Hybrid Flexibility
Mitel CX 2.0 delivers an AI-powered, hybrid-ready customer experience platform with virtual agents, agentic automation, and unified workflows built for enterprise control and innovation.
Cisco AI Readiness Index 2025: Why Only 13% of Companies Are Prepared for AI Success
Key Takeaways The Persistent Readiness Gap: Only 13% of organizations are truly ready for AI—a figure that has remained static for three years across Cisco's study of 8,000+ business leaders in 30 markets. These "pacesetters" [...]