Craig Honick is the Director of Research Operations for Kramer&Co. He is also the Founder and Principal Advisor at The Good People Research Company, a human-centered behavioral research firm with more than 25 years’ experience working with technology, financial, manufacturing, and consumer brand organizations worldwide.
An applied ethnographer and quantitative analyst, Craig leads multi-method research studies to discover the core drivers of organizational and market behavior. He’s a recognized authority on individual and group narrative and how narrative itself can impact the future of an enterprise, industry, municipality, region, or national culture. His analysis focuses on how organizations can most effectively maintain credibility, trust, and influence with various market segments as they emerge and evolve.
In addition to client work, Craig serves as a lecturer at the University of Virginia’s McIntire School of Commerce, an Entrepreneur in Residence at the University of Virginia’s Darden School of Business, a board member and former chair of the Charlottesville Business Innovation Council, and a strategic advisor to technology and fintech startups.
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Measuring AI Communication Impact: Grammarly Rolls Out Enterprise ROI Tools to General Availability
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Critical Cybersecurity Resource Faces Funding Crisis
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Deloitte India Zoho Alliance: A Strategic Powerplay in the Enterprise Digital Transformation Space
The Deloitte India Zoho Alliance brings together consulting expertise and cloud technology to deliver sector-specific, scalable digital transformation solutions. With a focus on healthcare, NBFCs, and eCommerce, this partnership addresses enterprise pain points through pre-configured solutions and low-code innovation.
IBM Hakkōda Acquisition: IBM’s Move to Enhance Data Services for AI Initiatives
IBM's strategic acquisition of Hakkōda addresses the critical challenge many organizations face: lacking expertise in data management for AI success. The move bolsters IBM Consulting's ability to help clients prepare data infrastructure for AI applications.
commercetools’ Payment Hub Challenges Payments Status Quo
In a strategic move that could significantly disrupt the e-commerce payments landscape, commercetools’ Payment Hub launch positions itself against competitors that tie platform services to payment processing fees.