Craig Honick is the Director of Research Operations for Kramer&Co. He is also the Founder and Principal Advisor at The Good People Research Company, a human-centered behavioral research firm with more than 25 years’ experience working with technology, financial, manufacturing, and consumer brand organizations worldwide.
An applied ethnographer and quantitative analyst, Craig leads multi-method research studies to discover the core drivers of organizational and market behavior. He’s a recognized authority on individual and group narrative and how narrative itself can impact the future of an enterprise, industry, municipality, region, or national culture. His analysis focuses on how organizations can most effectively maintain credibility, trust, and influence with various market segments as they emerge and evolve.
In addition to client work, Craig serves as a lecturer at the University of Virginia’s McIntire School of Commerce, an Entrepreneur in Residence at the University of Virginia’s Darden School of Business, a board member and former chair of the Charlottesville Business Innovation Council, and a strategic advisor to technology and fintech startups.
Cybersecurity at a Crossroads: Cisco’s 2025 Cybersecurity Readiness Index Reveals Rising Risks Amid Stalled Progress
Cisco’s 2025 Cybersecurity Readiness Index shows only 4% of organizations are fully prepared. This deep dive explores key gaps and strategic next steps.
Command Zero: Reimagining Cybersecurity Investigations for the AI Era
Command Zero blends encoded expertise, automation, and LLMs to upskill SOC teams and power consistent, AI-driven cybersecurity investigations across the enterprise.
Platform9 and Commvault Join Forces to Bring Cyber-Resilient Data Protection to the Enterprise Private Cloud
The Platform9–Commvault partnership delivers enterprise-ready hybrid cloud data protection with built-in resilience, VM and Kubernetes coverage, and fast recovery.
Zoho Goes All-In on AI: Building a Proprietary LLM and Agent Ecosystem for the Enterprise
Zoho launches Zia, a proprietary LLM built in-house with a no-code AI Agent Studio and full-stack privacy-first enterprise AI strategy — all focused on real business impact.
The Future of Cloud Security: How Gen AI is Transforming Cybersecurity at Scale
At AWS re:Inforce, leaders from AWS, Accenture, and Popular Bank shared how generative AI in cloud security is delivering faster threat response, resilience, and real-time innovation.
How LogicMonitor’s Customer-Centric Approach Is Redefining Observability Success
Brooke Cunningham, CMO at LogicMonitor, shares how customer-centric observability, Edwin AI, and Elevate are driving real business outcomes.