About the Podcast
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For this episode of the K&Co. Tech Pod, principal analyst Shelly Kramer is joined by commercetools Chief Strategy Officer Kelly Goetsch for a conversation exploring critical eCommerce trends shaping 2024 and looking ahead to 2025.
Our conversation took a deep dive into commercetools’ recent research study, The State of eCommerce: Replatforming and Migration Trends for 2024, and our discussion explored the replatforming strategies of leading retail, B2B manufacturing, and consumer packaged goods.
We also talked about some of the key investments retailers are making as they focus on maximizing sales during holiday periods and why businesses across retail, B2B manufacturing, and consumer packaged goods are moving to modern, flexible commerce platforms.
Goetsch and Kramer discussed how consumer demand for personalized shopping experiences is driving this shift, and why traditional systems are struggling to keep pace.
Join us as we unpack two key studies: one focused on replatforming and migration trends for 2024, and another examining the technology investments that deliver the strongest holiday season results.