Grammarly’s enterprise ROI tools, which I’ve previously written about, have now reached general availability. This launch comes at a crucial moment when companies are closely examining their AI investments and demanding concrete evidence of business impact—something that has traditionally been challenging to quantify.

I recently had a conversation with Luke Behnke, Grammarly’s Head of Product, discussing the difficulties organizations encounter when trying to quantify how AI tools affect business outcomes. You can watch our complete discussion here:

Understanding Grammarly’s Enterprise ROI Tools: A Two-Pronged Approach

Grammarly’s Enterprise ROI Tools comprise two essential offerings: the Effective Communication Score and the Impact Assessment with ROI reporting. After beta testing with dozens of customers, the Effective Communication Score became fully accessible to all enterprise clients on January 31st. This innovative benchmarking system enables organizations to evaluate their communication effectiveness against industry peers and monitor improvements across various dimensions including clarity, correctness, brand consistency, and inclusive language usage.

The Effective Communication Score evaluates communication across several critical areas and delivers an overall rating based on:

  • The accuracy with which the message conveys its intended meaning
  • How concise and understandable the content is
  • The alignment between the writing and established brand voice guidelines
  • Adherence to the organization’s standards for inclusive communication

Extending beyond basic metrics, Grammarly’s ROI Report allows companies to create customized analyses demonstrating how the platform impacts their most critical performance indicators. This customization feature is vital, enabling businesses to directly link Grammarly’s benefits to their strategic objectives. Organizations can evaluate Grammarly’s effectiveness through various approaches, such as comparing performance between support agents using the tool versus those who don’t, assessing email campaign results with and without Grammarly assistance, and monitoring changes in customer satisfaction scores. By focusing on these measurable business outcomes, the ROI Report helps organizations quantify the tangible value of their investment in AI writing technology, providing the concrete evidence decision-makers require to justify technology adoption.

For organizations not yet ready to commit, Grammarly’s complementary Impact Assessment and ROI Reporting capability represents one of the smartest strategies I’ve observed from the Grammarly team. They don’t just make claims—they deliver proof by allowing potential customers to conduct thorough A/B testing and witness firsthand the concrete evidence of Grammarly’s impact on key business metrics before making a significant investment.

Why Enterprise AI ROI Matters Now More Than Ever

The significance of this development is obvious. I firmly believe we can’t overstate the importance of measuring and scaling AI initiative value, particularly when organizations are diverting budget from other departments to fund AI projects. Quantifying enterprise AI investment impact is more crucial now than ever before. The advantages of determining enterprise AI ROI are multidimensional and include:

  • Achieving immediate productivity gains across the enterprise by effectively implementing AI solutions that enhance existing workflows, resulting in measurable efficiency improvements
  • Implementing thorough ROI assessment frameworks that quickly identify successful AI initiatives for scaling while terminating or pivoting from underperforming projects, ensuring optimal resource allocation
  • Leveraging data and insights from successful early AI implementations to identify and pursue more ambitious, transformative opportunities that can fundamentally reshape business operations and competitive positioning
  • Securing greater investment and stakeholder support by demonstrating concrete results and clear value creation, enabling accelerated deployment of promising AI initiatives across the organization

I should highlight Databricks’ success with Grammarly here. Their implementation across their 6,000-plus organization has produced remarkable results, with the editorial team reporting they cut editing cycle times by 50%, saving approximately 15 minutes per document. Databricks’ customer support team improved time to resolution by 25% and increased case closure rates by 10-15%. Overall, Databricks estimates annual savings of roughly $1.4 million through their Grammarly implementation—a substantial figure by any measure.

Real-World Evidence Shows Significant Business Impact

Initial implementations of Grammarly’s enterprise ROI tools have demonstrated impressive outcomes. Customer support teams utilizing Grammarly have experienced 16-20% increases in customer satisfaction scores compared to control groups. The platform has also shown a 35% reduction in copy-and-paste actions, indicating enhanced workflow efficiency. For teams with non-native English speakers, the impact has been particularly significant, with measurable improvements in response times and communication clarity—especially beneficial in contact center operations.

Setting a New Bar for AI ROI Measurement

What distinguishes Grammarly’s approach to enterprise AI ROI measurement is its commitment to demonstrable results. As Behnke explained during our conversation, “We believe strongly it’s on us as a vendor to help prove that case, not just because it’s good for business, but because we want people to be happy with the tool, we want them to see and understand the value.”

The platform’s ability to measure impact across various metrics—from customer satisfaction scores to first reply times and email engagement rates—provides organizations with comprehensive insights into their return on investment.

The Future Landscape of AI Communication Tools

Grammarly’s recent acquisition of Coda positions the company to expand beyond its AI-powered communication solution into other enterprise offerings. The combination of Grammarly’s communication expertise with Coda’s productivity suite indicates a future where AI agents can autonomously handle increasingly complex workplace communication tasks.

For enterprise leaders evaluating AI investments, Grammarly’s enterprise AI ROI measurement tools deserve consideration. They offer a framework for understanding and quantifying AI-powered communication tools’ impact. As organizations continue navigating the complexities of remote and hybrid work environments, where written communication plays an increasingly vital role, the ability to measure and optimize communication effectiveness becomes increasingly valuable. In fact, for decision-makers or internal teams recommending an enterprise instance of Grammarly, this would be precisely how I would demonstrate the efficacy of the budget allocation.

And for what it’s worth, Apple’s Writing tool doesn’t provide this capability. Google Gemini doesn’t offer it, and Microsoft Copilot falls significantly short in this area. That’s a differentiator worth noting.

The general availability of Grammarly’s enterprise AI ROI tools represents excellent news for Grammarly’s enterprise customers. It marks a significant advancement in enterprise AI adoption, offering organizations the ability to make data-driven decisions about their communication technology investments and demonstrate the concrete benefits these tools bring to their operations. For more information on Grammarly’s new Effective Communication Score and ROI Report, visit their website.

 

See more of my coverage here:

Workplace Productivity is at a Breaking Point: Exploring How AI Can Help

Grammarly’s New Enterprise ROI Tools Set New Standards for AI Impact Measurement